April, 8 2025

👖 The classics that never went away are back: Lois at Rita Cortijo.

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Find out why Lois jeans are still iconic and how you can wear them in style today.

In Rita Cortijo we are very happy to have a brand that has dressed generations: Lois. Surely you are familiar with it, because Lois is not just any brand - it is the living history of denim in Spain. And best of all, it is still as current as ever.

Lois was born in the 60s and was the first European brand to compete with the big American names. Since then, it has managed to maintain its essence while adapting to the times. The result? Comfortable jeans, with a good cut, and with that perfect mix between vintage style and modern touch.

What we like most about Lois (and that's why we've brought it to our store) is its quality. The fabrics stand the test of time and daily wear, the colors remain vivid and the designs are designed to fit well, whether you're looking for straight jeans, skinny jeans, flared jeans or a more relaxed mom fit look.

But not everything is denim: in Rita Cortijo we also have T-shirts, jackets and other Lois garments that follow that same casual and timeless line. Clothes that you wear once and you don't want to stop wearing.

If you feel like renewing your closet with pieces that last, that are cool and that tell a story, stop by our store or take a look online. We're sure you'll find your next favorite.

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